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  • MuthuPandian T

A few words about branding

Updated: Dec 26, 2022



Branding is the process of creating a unique name and image for a product or service in the consumers' mind, through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.


Effective branding involves using a combination of visual and verbal elements, such as a logo, colors, typography, and messaging, to communicate the values, personality, and benefits of a brand. It is a way to differentiate a product or service from competitors and create an emotional connection with customers.


Branding is important for businesses of all sizes because it helps to build trust and credibility, establish a unique identity, and differentiate a product or service from competitors. It also helps to create a sense of loyalty among customers, which can lead to repeat business and word-of-mouth recommendations.

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